A brand that looks like you mean it

Complete brand identity systems logo, color, type, voice, and guidelines built for ambitious founders who want their brand to actually move the needle.

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Concept directions

20+

Page brand book

4–6

Week delivery

You probably need brand identity if...

You're launching a new company and need to look established from day one

Your current brand feels outdated, off-target, or generic

You're scaling, raising, or rebranding and need a system that holds up

You want a brand built to ship not just sit pretty in a PDF

Just need a logo?

If you're a side project or just want a mark, our logo design service might be a better fit. Brand identity is the full system for businesses ready to invest in something that scales.

Six layers one coherent brand

A real brand identity is more than a logo. We build all six layers as one connected system.

Logo & wordmark

Primary logo, monogram, lockups, favicon works at every size and context.

Color system

Primary, secondary, & functional colors with accessibility & light/dark variants.

Typography

Display, body, & accent fonts with a full type scale for every use case.

Voice & messaging

Tone of voice, taglines, do's/don'ts how your brand sounds on every channel.

Visual language

Photography style, iconography, illustration direction, motion principles.

Brand guidelines

A 20+ page brand book your team and partners can actually use day one.

Every project includes everything

A complete, file-ready brand system usable across web, print, social, and product.

Brand discovery

Audit, audience, competitor study, positioning

Mood boards

Visual direction options before pixel-pushing

3 concept directions

Distinct options, not safe variations

Logo system

Primary, mark, monogram, favicon variants

Color & type system

Full palettes, scales, accessibility tested

Brand mockups

See your brand on web, social, packaging, decks

Brand guidelines PDF

20+ page brand book your team can use

Source files

Figma + SVG / PNG / PDF fully editable

Handoff support

Loom walkthrough + 30-day Q&A access

From blank page to brand book in 5 phases

Every phase has a clear deliverable and sign-off no surprises, no drift.

Week 1

Discover

Brief, audit, audience, mood boards

Week 2

Explore

3 concept directions, real applications

Week 3

Refine

Pick a direction, polish every detail

Week 4

Systemize

Build out the full identity system

Week 5

Handoff

Brand book, files, walkthrough

Tools we design in

FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignAfter EffectsRiveNotionLoomCavalryFramer

Find the engagement that fits

Every brand is different three engagement models cover most needs.

Engagement 01

Brand Essentials

2–3 week delivery

Logo + wordmark
Color palette (5)
Type system
Basic 10-page guidelines
2 rounds of revisions

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Most common

Engagement 02

Brand System

4–5 week delivery

Full logo system
Color, type, voice, visual lang.
20+ page brand book
Marketing & social templates
Custom iconography
3 rounds of revisions

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Engagement 03

Brand Platform

8+ week engagement

Brand + product design
Motion system + illustration
Naming & messaging strategy
Marketing site design
Ongoing design retainer
Dedicated brand lead

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Every brand is different. So is every quote.

After a 30-minute discovery call, we send a detailed proposal within 3 business days including scope, timeline, deliverables, and a fixed all-in price. Font licensing (if premium type required) is estimated separately so you have full transparency.

Discovery call

Free 30-min on brand, audience, goals.

Custom proposal

Scope, timeline, fixed price within 3 days.

Kickoff

Discovery starts within 1–2 weeks.

Things founders ask before starting

Three distinct directions in the Explore phase each with real applications (web, social, deck) so you can judge how the brand actually feels, not just a logo on white. We refine the direction you choose in Refine and Systemize.

We dig into feedback on a structured review call and either evolve the strongest direction or explore a fourth round within scope. If we're genuinely off-brief, we pause and realign on positioning before more design time that's rare when discovery is done right.

Brand Essentials includes 2 revision rounds; Brand System includes 3; Brand Platform scopes revisions per milestone. We define what counts as a round in your proposal so feedback stays focused and timelines stay predictable.

Yes. On final payment you own the identity we created for you Figma source files, exported SVG/PNG/PDF assets, and the brand guidelines. Font licenses for premium typefaces are yours to purchase or renew; we document exactly what you need.

Absolutely. We audit what you have, keep equity that still works, and evolve the rest. Many clients come for a refresh rather than a full rebrand we scope accordingly so you don't lose recognition you've already built.

Yes. Brand identity is often the first layer our design team handles marketing sites and product UI/UX, and our dev team can build what we design. See Web design, UI/UX design, and Web development below, or ask on your discovery call.

Web design

Turn your new brand into a marketing site that converts.

Web design

UI/UX design

Extend your brand into your product, app, or dashboard.

UI/UX design

Web development

Need to build it too? Our dev team picks up where design ends.

Web development

Ready to build a brand that lasts?

Book a free 30-minute call. We'll learn your positioning, share direction options, and send a proposal within 3 days.

Request a quote