Online stores that load fast and actually convert

Shopify is the right default for most DTC brands: faster launch, proven checkout, and a huge app ecosystem. Custom or headless makes sense when you outgrow theme limits, need complex B2B logic, or want a fully owned storefront on Next.js. We recommend one on your discovery call based on revenue stage, catalog size, and team not hype.

Yes. We migrate products, collections, customers, order history where possible, and URL redirects for SEO. Downtime is minimized with a staged cutover often a weekend launch after parallel testing on the new theme or stack.

Headless means the storefront (what shoppers see) is separate from the commerce backend (Shopify, Medusa, etc.), usually built in Next.js. You need it when you want maximum speed, custom UX, or multi-channel selling beyond a standard theme. Most brands under ~$5M ARR don't need it yet Shopify with a custom theme is enough.

Yes. We optimize images, scripts, and checkout flows for peak traffic, use Shopify's CDN and infrastructure (or Vercel for headless), and load-test critical paths before launch. For headless builds we configure caching and rate limits so product pages stay fast under surge traffic.

We focus on store build, conversion UX, and integrations. Photography and copywriting aren't included, but we can recommend partners or work from your brand guidelines and existing assets. PDP templates and collection layouts are part of the build.