Google Ads
Search, Display, Shopping, Performance Max, and YouTube. The largest ad network on Earth.
Coverage · 90%+ of US search
Buy clicks get customers measure everything
Google Ads, Bing Ads, and shopping campaigns engineered for one thing return on ad spend. Every keyword, every dollar, fully accountable.
4.2×
Avg ROAS
−47%
Avg cost per lead
14
Days to launch
You probably need SEM if...
You need leads or sales now not 6 months from now
You're spending on ads but the ROI is unclear or negative
Your buyers actively search for what you offer on Google
You want full transparency on every keyword, click, and conversion
SEM works best with a strong landing page
Even the best ads fail with a poor landing page. We audit yours first and if it needs work, we'll loop in web development before launching campaigns.
Three networks hundreds of campaign types
We focus on the networks where your buyers actually search and skip the ones that don't move the needle.
Microsoft (Bing) Ads
Cheaper CPCs, older & higher-income audience. Perfect for B2B and enterprise targeting.
Coverage · Bing, Yahoo, AOL, LinkedIn signals
Shopping & Marketplaces
Google Shopping, Amazon Sponsored Products, and product feeds for DTC and ecommerce.
Best for · Ecommerce · DTC · Retail
The right campaign for the right moment
We pick campaign types based on where your buyer is in the journey not what's trendy.
Search campaigns
High-intent buyers searching for what you sell
Shopping campaigns
Product listings with images, prices, ratings
Performance Max
Google's AI-driven cross-channel campaigns
Display & banner ads
Visual ads across 2M+ websites & apps
Remarketing
Re-engage visitors who didn't convert
YouTube video ads
In-stream & discovery video campaigns
Every SEM engagement includes
A full operation strategy, build, optimization, and reporting. Not just "set it and forget it."
Account audit
Full review of past spend & performance
Keyword research
Intent-based, negative keyword lists
Ad copy & creative
RSAs, headlines, descriptions, sitelinks
Landing page audit
CRO recommendations for higher conversion
Conversion tracking
GA4, GTM, server-side events, offline conversions
A/B testing
Continuous testing on copy & bids
Bid & budget management
Smart bidding strategies, weekly tuning
Live dashboard
Looker Studio reporting, anytime access
Weekly check-ins
Slack access + bi-weekly strategy calls
Tools we work with
Google AdsMicrosoft AdsGoogle Analytics 4Google Tag ManagerLooker StudioSearch ConsoleSemrushAhrefsHotjarZapierCallRail
From kickoff to first click in 14 days
We move fast most SEM accounts launch within 2 weeks, then optimize continuously.
Days 1–3
01
Audit
Account review & goal setting
Days 4–7
02
Strategy
Keywords, structure, budget
Days 8–12
03
Build
Campaigns, ads, tracking
Day 14
04
Launch
Go live, monitor closely
Ongoing
05
Optimize
Weekly tuning, test, scale
find the engagement that fits
SEM is a monthly retainer. Pick the level based on your spend, networks, and ambition.
Engagement 01
Launchpad
Monthly · 3-month minimum
- Google Ads only
- Up to 3 campaigns
- $2k–$10k ad spend / month
- Monthly reporting
- Bi-weekly calls
Most common
Engagement 02
Growth
Monthly · 6-month minimum
- Google + Microsoft + Shopping
- Up to 10 campaigns
- $10k–$50k ad spend / month
- A/B testing & remarketing
- Live dashboard
- Weekly calls + Slack
Engagement 03
Scale
Monthly · 12-month partnership
- All networks & campaign types
- Unlimited campaigns
- $50k+ ad spend / month
- CRO & landing page work
- Custom attribution
- Dedicated lead
- Daily monitoring
Every business is different So is every quote
After a 30-minute discovery call, we send a detailed proposal within 3 business days including scope, networks, KPIs, and management fee. Ad spend is paid by you directly to Google / Microsoft so you own the budget and accounts, with full transparency.
01
Discovery call
Free 30-min on goals, audience, spend.
02
Custom proposal
Strategy, networks, fixed fee within 3 days.
03
Kickoff
Campaigns live within 14 days.
The SEM client ask before starting
SEM is paid search you buy clicks on Google and Microsoft and see results within days. SEO is organic rankings that compound over months. Most growth-focused brands run both: SEM for immediate demand capture, SEO for long-term margin.
Launchpad clients typically start at $2k–$10k/month in media spend. Growth and Scale tiers support higher budgets. Management fees are separate and quoted after discovery based on scope and networks.
Most accounts go live within 14 days. You'll see click and conversion data within the first week of launch. Meaningful ROAS optimization usually takes 4–8 weeks as we gather enough data to tune bids and creative.
We don't guarantee a fixed ROAS markets, offers, and landing pages vary too much. We do set clear KPI targets, report weekly, and optimize toward your break-even and growth goals with full transparency.
You do. We build and manage in accounts you own with shared access. All conversion tracking, GA4, and GTM stay in your properties so you keep full control when you scale or switch agencies.
Yes. We start with a full audit structure, keywords, negatives, tracking, and landing pages then rebuild or refine campaigns based on what's salvageable. Many underperforming accounts improve within the first optimization cycle.
Ready to make every ad dollar count?
Book a free 30-minute call. We'll audit your current ad performance and send a custom plan within 3 days.
Request a quote